I discussed this for about two hours on 10 December 2008 on Cape Talk and 702
How to build brand Loyalty NOT:
Ideate – Small Business in South Africa.
The big lesson that QVC is teaching us
Posted by Fred in 
I think this could be the worthiest cause this year. There are a bunch of sites being set up to help this guy, Donn Edwards, who is being sued by a company called QVC. I’ve just joined the Facebook group (click here to check it out).
Apparently, QVC is one of those companies that phone you up and tell you that you’ve won a car, a vacation, or something similar. It seems that, when our hero, Donn, went to collect his prize, they tried to sell him timeshare instead, and he got pissed off about it. He wrote about it on his blog, and now they’re sueing him for R461 500.
The Blog tjhat caused all the fuss:
http://donnedwards.openaccess.co.za/
Interesting how Web 2.0 has picked up on this and stood together.
